RevenueFP&A
Revenue planning & analysis

Revenue is a math problem.
Solve it.

RevenueFP&A turns the numbers behind your sales and marketing — CAC, ACV, churn, and required spend — into a clear plan to hit your goal. The model you'd build in a workshop, now running every day.

Get started free See the math

Free to start · No credit card · Bring last quarter's spend and customer counts

app.revenuefpa.com / forecast
Q3 plan

Revenue forecast

This quarter ▾+ New scenarioAL
Net-new ARR
$1.28M
▲ 12.4% vs. plan
Total ARR
$5.64M
▲ 8.1% QoQ
Gross margin
78.2%
▲ 1.1 pts QoQ
Logo churn
2.1%
▼ 0.4 pts QoQ
Forecast
Plan vs. actuals
Export CSV
Apr
May
Jun
Jul
Aug
Sep
PlanActual
True CAC, calculated for youROI by channelUnlimited scenariosCSV in, CSV out
The problem

You can't scale what you can't measure.

Growth gets more expensive as you go. The bets get bigger, the channels multiply, and “let's do more with what we have” quietly stops working. Most teams are flying on activity, not economics.

  • You can't say what a new customer actually costs to acquire.
  • Spend decisions come down to who argues hardest, not what the data shows.
  • Your best-looking channel may be your worst-performing one.
  • Budget and hiring asks lack a benchmark to justify them.
How it works

From gut feel to a model you can defend

The same sequence finance teams run in a workshop — kept alive so you can plan, adjust, and pressure-test long after the meeting ends.

01 · Know your number

Calculate true CAC

Pull every sales and marketing cost — people, vendors, leadership time — against new customers added. One benchmark that levels every decision.

02 · Do the math

Model the required spend

CAC × the customers you need to hit your goal. The model shows exactly what the goal costs — no flinching at the answer.

03 · Act on it

Find where to double down

Compare channels by real ROI, not lead volume. Cut what doesn't return, fund what does, and revisit as the numbers move.

What does your goal actually cost?

Worked example
Current revenue$500K
Revenue goal$1M (+$500K)
Average ACV → new customers needed$20K → 25
Customer acquisition cost (CAC)$5,000
Required S&M investment (25 × $5,000)$125K
Projected revenue$1M
What the data found

The flashy campaign was the expensive one

Double-down playbook

Two campaigns. One looked like a winner.

A team had grown sales to ~20 people to work the leads from the campaign everyone loved — it generated the most activity, kept everyone busy, and cost the most.

No one was measuring revenue or true ROI. Running the close rates and revenue each actually produced, the flashy campaign had generated about $50K. The quiet one — at a quarter of the cost — produced $125K.

“Expensive” isn't a dollar amount. It's spend that fails to return value.

The campaign everyone loved
$50K
4× the cost · lowest converting
The campaign they almost killed
$125K
25% of the cost · highest ROI

Illustrative scenario.

Our take

What we believe about revenue

01

Revenue is a math problem

Scalable growth comes from knowable numbers, not hope. If you can measure it, you can plan it.

02

Data beats feelings — if you act on it

Most teams agree with the data and then flinch at what it asks them to spend. The discipline is in the follow-through.

03

CAC is the leveling factor

It answers the real questions: should we hire, which channel deserves more, push harder or hold.

04

Spend follows value

Something is only expensive when it fails to return. Judge every dollar by what it brings back.

Stop guessing what growth costs.

Bring last quarter's spend and customer counts. In a few minutes you'll have a revenue model you can plan, defend, and act on — free, no credit card.

No credit card required · Free plan, upgrade anytime

Questions

Good to know

Your model, actuals, and scenarios live in one connected workspace — so rolling the forecast forward or comparing cases never means rebuilding formulas or chasing broken references.